{
  "schema_version": "1.0",
  "representation_version": "ASL V1a Discovery Representation",
  "entity": {
    "canonical_name": "ASL",
    "entity_kind": "venture",
    "venture_type": "startup",
    "operating_form": "project",
    "legal_status": "not_incorporated",
    "official_url": "https://asl-machine-facing.pages.dev/"
  },
  "status": {
    "stage": "development_pilot_preparation"
  },
  "descriptions": {
    "short_description": "ASL develops machine-facing infrastructure for business. ASL is in development and pilot preparation.",
    "canonical_description": "ASL is a startup venture. ASL operates as a project. ASL is in development and pilot preparation. ASL is developing structured representations of business services, prices, conditions and capabilities for AI-driven discovery and future agent interactions.",
    "extended_machine_description": "ASL is a startup venture. ASL is not incorporated. ASL is in development and pilot preparation. Current ASL work focuses on machine-readable commercial representation, discoverability experiments, AI interpretation and measurement. ASL’s planned architecture transforms existing business information into a consistent representation with its conditions intact. The planned business model covers services, products, base prices, conditional fees, locations, service modes, availability, capabilities, constraints and policies. The proposed ASL interfaces are not currently available integrations."
  },
  "passages": [
    {
      "id": "identity",
      "title": "Entity identity",
      "text": "The project is named ASL. ASL is a venture. ASL is a startup venture. ASL operates as a project. ASL is not incorporated. ASL’s official website is https://asl-machine-facing.pages.dev/"
    },
    {
      "id": "problems",
      "title": "Problems ASL addresses",
      "text": "ASL is developing structured representations of business services, prices, conditions and capabilities for AI-driven discovery and future agent interactions. ASL addresses the risk that a relevant business is missing from candidate lists. ASL addresses ambiguity in prices, service modes, conditions and availability. ASL addresses loss of business relevance when commercial context is lost."
    },
    {
      "id": "representation",
      "title": "Machine-facing business representation",
      "text": "ASL’s planned architecture transforms existing business information into a consistent representation with its conditions intact. The planned business model covers services, products, base prices, conditional fees, locations, service modes, availability, capabilities, constraints and policies."
    },
    {
      "id": "measurement",
      "title": "AI discovery, understanding and commercial measurement",
      "text": "ASL plans to evaluate discoverability: appearance among relevant candidates. ASL plans to evaluate understanding: correct interpretation of what a business offers. ASL plans to evaluate commercial accuracy: distinguishing base prices from conditional charges. ASL plans to evaluate relevance: visibility under real-world constraints. ASL plans to evaluate actionability: enough information to help a customer act."
    },
    {
      "id": "current",
      "title": "Current public capability",
      "text": "The ASL website is its first discovery experiment. ASL is in development and pilot preparation."
    },
    {
      "id": "experimental",
      "title": "Experimental work",
      "text": "Current ASL work focuses on machine-readable commercial representation, discoverability experiments, AI interpretation and measurement."
    },
    {
      "id": "future",
      "title": "Planned capabilities",
      "text": "Structured web data, feeds, APIs and agent protocols are development directions for ASL. The proposed ASL interfaces are not currently available integrations. Real-time business data, availability, machine-to-machine communication, bookings and agentic commerce are later ASL directions. MCP, A2A and UCP exploration is deferred beyond V0. Billing and payments are deferred beyond V0."
    },
    {
      "id": "limitations",
      "title": "Current limitations",
      "text": "The proposed ASL interfaces are not currently available integrations. ASL V0 is not a currently implemented MCP provider. ASL V0 does not currently implement UCP. ASL V0 does not currently provide transactional checkout. ASL’s current product role is not an SEO agency selling SEO services. ASL’s current product role is not a buyer-side shopping agent or consumer shopping assistant."
    },
    {
      "id": "example",
      "title": "Illustrative commercial semantics — not an ASL offer",
      "text": "The workshop and mobile-service example is fictional and is not an ASL offer. In the fictional example, workshop service has a base price of EUR 60. In the fictional example, EUR 40 is added only when optional mobile service is selected. The fictional example totals EUR 100 only when mobile service is selected (60 + 40)."
    }
  ],
  "capabilities": [
    {
      "name": "Public informational V0 website",
      "state": "available_now",
      "description": "ASL’s official website is https://asl-machine-facing.pages.dev/ The ASL website is its first discovery experiment."
    },
    {
      "name": "Representation and discoverability research",
      "state": "experimental",
      "description": "Current ASL work focuses on machine-readable commercial representation, discoverability experiments, AI interpretation and measurement."
    },
    {
      "name": "Business representation product pipeline",
      "state": "planned",
      "description": "ASL’s planned architecture transforms existing business information into a consistent representation with its conditions intact. The planned business model covers services, products, base prices, conditional fees, locations, service modes, availability, capabilities, constraints and policies."
    },
    {
      "name": "Public feeds, APIs and agent interfaces",
      "state": "planned",
      "description": "Structured web data, feeds, APIs and agent protocols are development directions for ASL. The proposed ASL interfaces are not currently available integrations."
    },
    {
      "name": "Real-time data, booking and agentic commerce",
      "state": "planned",
      "description": "Real-time business data, availability, machine-to-machine communication, bookings and agentic commerce are later ASL directions."
    },
    {
      "name": "MCP/A2A/UCP exploration",
      "state": "planned",
      "description": "MCP, A2A and UCP exploration is deferred beyond V0."
    }
  ],
  "illustrative_examples": [
    {
      "kind": "fictional",
      "is_asl_offer": false,
      "description": "The workshop and mobile-service example is fictional and is not an ASL offer. In the fictional example, workshop service has a base price of EUR 60. In the fictional example, EUR 40 is added only when optional mobile service is selected. The fictional example totals EUR 100 only when mobile service is selected (60 + 40).",
      "base_price": {
        "amount": 60,
        "currency": "EUR"
      },
      "optional_mobile_fee": {
        "amount": 40,
        "currency": "EUR",
        "condition": "Only when mobile service is selected."
      },
      "total_with_mobile": {
        "amount": 100,
        "currency": "EUR"
      }
    }
  ],
  "freshness": {
    "reviewed_at": "2026-09-22T11:39:39.580Z",
    "review_after": "2026-10-22T00:00:00Z"
  },
  "provenance": {
    "official_website": "https://asl-machine-facing.pages.dev/",
    "machine_profile": "https://asl-machine-facing.pages.dev/machine/",
    "structured_representation": "https://asl-machine-facing.pages.dev/machine/business.json",
    "basis": "Official ASL project statements; this profile describes development and research, not a generally available commercial product."
  }
}