Missing from the shortlist
A relevant business may never appear among the candidates. An important service can be overlooked before comparison even begins.
BUSINESS INFRASTRUCTURE / V0
Your business.
In a language
machines understand.
The web was built for humans.
ASL builds the machine-facing layer.
Structured representations of your services, prices, conditions and capabilities — for AI-driven discovery and future agent interactions.
Explore how it worksIn development. Preparing for the first pilots.
THE MACHINE-FACING LAYER01 / MODEL
WebsiteCatalogBusiness data
ASLFacts. Conditions. Context.
Structured business facts
- service
- Workshop service
- base_price
- €60
- mobile_service
- Optional
- conditional_fee
- + €40
Illustrative data · not an ASL offer
SearchAI assistantsFuture agents
01 / THE SHIFT
A new interface.
The same business facts.
Commercial discovery is beginning to happen inside AI interfaces as well as traditional search. AI increasingly participates in how people research products and services.
But agents are still asked to understand businesses through interfaces built for people. The facts need a clearer structure.
02 / THE INTERPRETATION GAP
Readable by people.
Ambiguous to machines.
A website can work perfectly for a person and still leave an automated system guessing.
Facts without their conditions
An optional fee becomes the price. A service mode disappears. Location, constraints or availability are difficult to retrieve.
A weaker match than reality
When context is lost, the business can look less relevant to a customer's actual needs than it really is.
03 / COMMERCIAL SEMANTICS
A €60 service is not
always a €100 service.
Unstructured commercial information can be interpreted incorrectly by automated systems. The condition makes the difference.
01 / HUMAN INFORMATION
Two ways to get a service.
“A service costs €60 at the workshop. Mobile service is available for an additional €40.”
Fictional example. No real business is represented.
02 / POSSIBLE MISREADING
One flattened price.
€100Service price
The optional mobile fee has been merged into the base price.
An illustrative risk, not a claim about a specific AI system.
03 / STRUCTURED REPRESENTATION
Keep the condition.
- Base service price
- €60
- Workshop visit Available · extra fee
- €0
- Mobile service Optional · extra fee
- €40
The €40 fee applies only when mobile service is selected.
Same facts. Clearer meaning.ASL does not invent advantages or change commercial terms.
04 / HOW ASL WORKS
One business model.
A machine-facing layer.
The planned architecture turns existing business information into a consistent representation, with its conditions intact.
- 01 / INPUT
Business sources
Website / CMS / catalog / business data
- 02 / STRUCTURE
Canonical business model
A consistent model of facts and relationships
- 03 / LAYER
ASL
Machine-facing representation
- 04 / OUTPUT
Machine-facing interfaces
For search, AI assistants and future agents
Potential interfaces include structured web data, feeds, APIs and agent protocols. These are development directions, not available integrations.
What ASL structures
- Services
- Products
- Base prices
- Conditional fees
- Service locations
- Delivery & service modes
- Availability
- Business capabilities
- Constraints
- Policies
05 / WHAT WE MEASURE
Visibility is a hypothesis.
Measurement is the work.
This website is ASL's first discovery experiment. These are the dimensions we plan to evaluate — not results already achieved.
Discoverability
Does the business appear among relevant candidates?
Understanding
Does the AI understand what the business actually offers?
Commercial accuracy
Does the AI distinguish base price from conditional charges?
Relevance
Does the business remain visible when a query includes real-world constraints?
Actionability
Can the AI retrieve enough information to help the customer act?
AI-originated demand
Can referrals, leads and later customers originating from AI be measured?
Crawling, indexing and AI discovery are separate steps. None guarantees ranking or inclusion in an AI answer.
06 / THE ROAD AHEAD
Building the foundation.
In development / pilot preparation stage
Current work focuses on machine-readable commercial representation, discoverability experiments, AI interpretation and measurement.
Make the facts interpretable.
Discovery, representation and structured commercial semantics.
Connect information to action.
Real-time business data, availability, machine-to-machine communication, bookings and agentic commerce.